With Flipkart, Myntra and Reliance already tying up with retail partners for deliveries, next in tow is Amazon. The tech giant’s CEO, Jeff Bezos ended his three-day tour to India with an announcement of partnering with Kirana stores. Thousands of such stores across the country will act as delivery points.
Crux of the Matter
The development comes after the minister of commerce Piyush Goyal has emphasised on propping up India’s Kirana stores through partnerships with e-commerce marketplaces and platforms, back in November 2019.
The department for the promotion of industry and internal trade (DPIIT) had reportedly written to e-commerce firms, seeking their suggestions on how small retailers and neighbourhood stores can be included in the sector.
At an event in New Delhi, Bezos announced the company was investing a fresh $1 billion to its India operations and said it would work to help millions of small merchants come online for the first time.
Amazon also maintains a program called Amazon Easy in India, as part of which it trains shopkeepers to guide first-time internet users shop online.
Curiopedia
Amazon.com, Inc is an American multinational technology company based in Seattle that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Four tech companies, along with Google, Apple, and Facebook. Known for its disruption of well-established industries through technological innovation and mass scale, It is the world’s largest online marketplace, AI assistant provider, and cloud computing platform, as measured by revenue and market capitalization. It is also the second-largest private employer in the United States and one of the world’s most valuable companies. More Info
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