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India Asks Streaming Services to Reduce Bandwidth Demands as WFH Increases

Writer's picture: Tejas RokhadeTejas Rokhade

To prevent coronavirus spread, 75 districts have been locked down so far and Section 144 has been imposed at various places in India, compelling citizens to stay inside. The telecom industry is under massive strain due to the increase in the use of the Internet by people staying indoors who stream high-quality videos on various streaming platforms. Complete Coverage: Coronavirus


Crux of the Matter


Coronavirus-hit sectors are at the risk of incurring huge financial losses and infrastructural damages. Some sectors like aviation and tourism sectors are facing huge demand slump, whereas the telecom sector is facing huge consumption of the Internet and the high bandwidth is posing a threat of Internet supply breakage and infrastructural damages.

India is facing a situation similar to the European Union. Due to the sudden increase in the use of high bandwidth internet by people through OTT (over-the-top) platforms like Netflix, Amazon Prime, Hotstar, ATL Balaji, Voot, and MX Player, etc, the government of India has urged streaming service providers to reduce their streaming quality from HD to SD.

We believe that during this critical time, it is absolutely essential for the streaming platforms to cooperate with TSPs to manage traffic distribution patterns which are likely to strain network infrastructure at a time when it is needed for various critical requirements. – COAI in a letter to OTT platforms

Cellular Operator’s Association of India (COAI) has requested the government to take measures and help them to serve efficiently without any internet blackout. The companies are falling short of data because of the high consumption of data in streaming, which will results in data shortage when required for work from home. Thus to keep the functioning of the economy smooth and keep the strain on telecom infrastructure less, it is inevitable to reduce high bandwidth consumption.


.@YouTube and @Netflix have said they will reduce the streaming quality of videos to avoid straining the internet due to the unprecedented usage during the #coronavirus pandemic https://t.co/M38ZkKhBaX — Sky News (@SkyNews) March 20, 2020

Curiopedia


Streaming Service Provider – A streaming service provider is a subscription-based service offering online streaming of films and television programs. Most of these services are owned by major film studios. The streaming services started as an add-on to DVD offerings, which are supplements to the programs watched. Streaming is an alternative to file downloading, a process in which the end-user obtains the entire file for the content before watching or listening to it. Check out the list of Streaming Service Provider.

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