Indian traders association has come up with an initiative to bring Kirana stores or called small retailers and grocers online on one platform. The platform that ensures “last mile contactless delivery” will face heavy competition from Amazon and Reliance who have launched similar services from their platform during Coronavirus. Complete Coverage: Coronavirus
Crux of the Matter
E-retailing Reality For Kiranas? Confederation of All India Traders (CAIT) and Department for Promotion of Industry & Internal Trade (DPIIT) are envisioning an e-commerce platform for small retailers and local grocers. This platform is aimed at benefitting nearly 7 crore traders. This e-commerce platform will ensure “last mile contactless delivery” and would be equipped with a digital payment system. Startup India, Avana Capital, Invest India, All India Consumer Products Distributors Federations, etc. will assist CAIT and DPIIT in developing the platform. Supply chain players active at the manufacturer, wholesaler, retailer, and consumer level will be a part of the process from end-to-end – from placing Kirana orders to delivering them. Almost all items traded under India’s domestic trade are expected to be sold via this platform.
.@PaytmMall gears up for competition from #JioMart and #Amazon – set to onboard 10,000 kirana stores for hyperlocal grocery delivery https://t.co/BgS0s5n7Wp By @SanchDash#KiranaStores pic.twitter.com/GhbvrXz5GO — Business Insider India🇮🇳 (@BiIndia) April 27, 2020
Competing With The Pro This annoucnement comes as Amazon announces ‘Local Shops on Amazon’ progra. It will enable small retailers and local grocers to sell on Amazon’s platform. Reliance also announced Jio Mart-WhatsApp partnership. It will enable local kiranas and small business to reach to consumers via their platform. Sales of online grocers and suppliers like Grofers, BigBasket, Delhivery, Dunzo, etc. have increased multifold during the pandemic. CAIT proposed platform is expected to continue after lockdown and compete with the exisiting players in the field.
Curiopedia
In January this year when Amazon founder Jeff Bezos visited India, small scale retailers came on streets to protest against Bezos and also called him an “Economic Terrorist”. Sumit Agarwal of the Confederation of All India Traders (CAIT) said that the protest was planned in as many as 300 cities.
During the first 21 day lockdown, Zomato introduced “Zomato Market” to its application, which lets users order groceries and other items from the Zomato app itself.
Dan Kohn was a 21-year-old (in 1994) entrepreneur who ran a website based in New Hampshire called NetMarket. On August 11, 1994, Kohn sold a CD of Sting’s Ten Summoner’s Tales album to a friend in Philadelphia, who used his credit card to spend $12.48, plus shipping costs. This was the first true e-commerce transaction.
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