Twitter announced that it will ban political advertising globally on their Micro-blogging website with effect from November 22, citing reasons of advertisers getting unfair advantage to disseminate highly targeted and misleading messages.
Crux of the Matter
Following the announcement on 30th October, Twitter’s stock dropped more than 1%.
Announcing the decision in a series of tweets, CEO Jack Dorsey said, “We believe political message reach should be earned, not bought.”
Twitter CFO said, “Twitter only earned $3 million in political ad revenue in the 2018 U.S. midterm elections. Thus clearing up rumours of any heavy losses in the future.
Recently, Facebook supported political advertising by arguing that any such ban would violate its mission to promote free speech, even paid free speech.
Chinese video application, TikTok also recently put a ban on political advertising.
Curiopedia
Twitter is a microblogging and social networking service on which users post and interact with messages known as “tweets”. Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The service rapidly gained worldwide popularity. In 2012, more than 100 million users posted 340 million tweets a day and the service handled an average of 1.6 billion search queries per day. More Info
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